Chicago, United
States: Hyatt Hotels Corporation has announced that a Hyatt affiliate has
signed management agreements with IHHR Hospitality Private Limited (IHHR) for
five Ista hotels in India to be re-branded by Hyatt.
Under the agreement, the fully operational Ista hotels will
be known as Hyatt Bangalore, Hyatt Pune, Hyatt Hyderabad, Hyatt Ahmedabad and
Hyatt Amritsar. The branding effort is expected to be completed by March 2013.
The agreements were signed by both parties on October 29, 2012 in London.
Each of the five Ista hotels enjoys premium locations within
their respective cities and reflect a contemporary and modern design that
offers the business traveller a convenient and stylish place to live, dine and
meet. In recognition of their standing as one of India’s most successful
home-grown brands, Ista Bangalore and Ista Hyderabad have been awarded a
position on the Condé Nast Traveller’s prestigious Hot List in 2006 and 2007,
respectively. They were also ranked among the top business hotels in South Asia
by Travel + Leisure magazine.
“As a company we see a perfect fit with IHHR’s
forward-thinking philosophy and vision,” said Ratnesh Verma, Senior Vice
President, Real Estate and Development for Hyatt Hotels & Resorts in
Asia-Pacific. “We feel honored to have been selected as the new brand for their
portfolio in India. It is our constant endeavour to create preference for our
brand by having hotels in markets where our customers are travelling. This
opportunity allows Hyatt to further consolidate its distribution in India and
offer its guests a choice in new markets such as Bangalore, Amritsar and
Ahmedabad. The re-branding will also enhance our representation with a great
collection of high quality hotels that are already recognised as market leaders
in guest experience and performance.”
The mutually beneficial association between the two hospitality companies will, in turn, enable the five hotels to enlarge their global reach, become a part of Hyatt’s popular Hyatt Gold Passport loyalty program and other marketing initiatives, take advantage of Hyatt’s well-established systems and processes, and participate in Hyatt’s extensive network of hotels in 45 countries. This deal will also allow IHHR to re-focus its efforts on further developments and its other brands, which include the award-winning destination spa brand Ananda in the Himalayas.
Ashok Khanna, managing director of IHHR said, “We are proud
of our achievement in establishing the five Ista Hotels since the inception of
the brand in 2006. We wanted to tap into the confidence and power of young
India, so we listened to what those customers wanted and worked with excellent
architects and designers to create Ista. Clearly we got it right, because we
won awards from the writers and readers of highly respected publications. The
time is now right to step back to our role as owners and hand these Ista hotels
to a superb brand in Hyatt, which can take the business to the next level,
through its marketing and brand strength. We are delighted with this
relationship.”
“The association with IHHR comes at a particularly poignant
time for us at Hyatt as we will mark 30 years since Hyatt Regency Delhi opened
as the first Hyatt hotel in India’s capital. Since then, nine more hotels have
opened under various Hyatt brands in India; and with the addition of the five
Ista hotels, our portfolio stands at 15 business and resort hotels in India. We
want to continue building on our brand’s long presence and relationships in the
country and are fortunate to be a major part of the Indian hospitality industry
today. We are grateful to all our developers, owners and guests for their
belief and trust in Hyatt,” adds Verma.
The re-branding of the five Ista hotels as Hyatt Hotels,
will mark the entry of the fourth brand from the company’s portfolio into
India. Currently, India has five Hyatt Regency hotels in Mumbai, Pune, Delhi,
Chennai and Kolkata, two Grand Hyatt hotels in Mumbai and Goa, and three Park
Hyatt hotels in Goa, Chennai and Hyderabad.
There are currently more than 50 Hyatt-branded hotels under
development in India, which are expected to add more than 12,000 rooms. The
Hyatt Place brand will be the next to enter India, with Hyatt Place Hampi
opening later this year, followed by Hyatt Place Pune, Hinjewadi. The next six
months will also mark the opening of three other Hyatt hotels in India – Hyatt
Regency Gurgaon, Hyatt Regency Ludhiana and Hyatt Raipur, a company release
said.