As commercial real
estate growth remains sober in cities across India leading to high vacancy levels
in Malls, space owners these days adopt new strategy to bring tenants to cover rental
revenue loss.
As per the trend, retailers
agree to pay less monthly rental but part a percentage of their monthly sales
revenue to the shop owners. However, in the absence of a reliable real time
sales data capture system, retailers show tweaked sales data to pay low rent to
the owners thus causing huge loss to the later.
But with the
availability of new POS software to capture real time sales data from shops, mall
owners sitting at remote place don’t have to need to worry over rental loss.
Not only this! They can use these data to find seasonal footfalls, popular
merchandise, peak time sales, customers’ shopping pattern and behaviour, and
host of other information.
As the concept is new
and picking up in India, several POS software vendors offer reliable,
transparent and sustainable Concessio naire Sales Data Capture solution to Indian
retail sector. POS vendors also offer such services in international and
domestic airports and shopping centres across India which can give real time
sales to owners and cut revenue loss due to suppression of real sales data.
Airports and shopping
malls require innovative technology to track sales from commercial tenants in
real time and POS software such as Pathfinder’s POS PATROL offers exactly the same with additional benefits to
both retailers and space owners in terms providing visibility of real time retail
operations, customers’ preferences and analytical data on various parameters
which can be used to improve sales.
The commercial
structures are empowered to automate data capture processes through consistent
and dependable system and the requisite data can be accessed online and interpreted
for future usages. Sales Data Capture
solution has revolutionized airports and shopping centres by offering Retail
Intelligence services which has helped brands and space owners alike to improve
operational efficiency, reduce cycle time, fast realization of revenue, high
cash flow and improved non-aviation revenues.
POS Patrol, for
example, has so far wired over 9500 retail outlets spread across 60 shopping
centres and four international airports where every sale is accounted for
consistent data flow and auditing.
Commenting on the new
trend, Bhaskar Venkatraman, Founder and CEO of JusTransact.com, a leading
e-commerce portal dealing with Point of Sale technology products and solution
in India, said: Capturing real time sales data at Point Of Sales (POS) counters
is the best possible way to track sales and avoid tenant-owner conflicts over
revenue sharing data. The sales data capture offers Retail Intelligence
services which is beneficial for both retailers and space owners.”
Benefits
for retailers
Data captured can help airports
and shopping malls to develop a good tenant mix, which brings more footfalls
and revenue.
The sales and other
information can be used to understand the Retail Dynamics of array of stores
spread across vast area in just one stroke, which otherwise will be time consuming,
difficult to manage, involves huge man power, and also error-prone in
collecting sales data.
The data on retail
operations can be utilized by stores to improve insights on sales revenues and
performance.
How it works
Take for example a
shopping mall having more than 100 retail outlets. All these shops are provided
with POS solution for billing, staff and inventory control. At the same time, a
hidden software tool is embedded with each POS system which sends every sales
detail to the server of the mall owners. As these days, rents are paid on the
basis of revenues generated per month, such sales data capture software
restrains retailers from concealing the actual sales data to pay low rent to
shop owners.
The same system also works
for airports where Concessionaire Sales
Data Capture system is used to wire all the retailers inside the airport
premises to capture real-time sales data.
K Ramanathan
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