Property Consultancy firm JLL India's Residential Services division has partnered with leading online market place Snapdeal in an effort to expand its reach in the Indian real estate market. The partnership will combine Snapdeal's deep penetration into the Indian
online consumer market and JLL India's expertise in residential real estate
marketing.
With the added capabilities of the Firm's recently launched
dedicated residential marketing portal JLLR.CO.IN, this move will cement JLL
India's leadership stance in the country's online and offline real estate
markets. Effectively, customers looking to purchase residential properties on
Snapdeal can now avail on-ground advisory and transaction services from JLL.
While Snapdeal will provide a seamless online real estate platform to enable
home searches, JLL will organise guided site visits, help clients negotiate
with developers and assist with documentation and mortgages.
Anuj Puri, Chairman & Country Head, JLL India says,
“Ecommerce is evolving rapidly and proving to be a major disruptor of
traditional marketplaces. In November 2015, India’s internet user base was
around 402 million - today, it stands at just over 462 million. There is no
ignoring the power of the Internet and the online marketplace, and we will
leave no stone unturned to leverage this power. This partnership underscores
our mission to remain future-ready and ahead of the curve."
The JLL-Snapdeal partnership will provide customers get an
end-to-end service spanning the entire home search and purchase process. Buyers
will not be charged brokerage on deals in the primary sales space, viz.
purchases from developers. Starting last week of March, JLL is hosting a unique
online fest in partnership with leading developers with best possible deals
across India and this partnership is timed to make the most of this strategic
initiative.
Speaking about this partnership, Tony Navin, Senior Vice
President, Partnerships and Strategic Initiatives, Snapdeal said, "The
real estate category on Snapdeal has grown rapidly since its launch in August
2014. We have forged alliances with some of the most trusted names in the real
estate industry to offer a range of housing options for our ever-expanding
customer base in a hassle-free and transparent manner. Our partnership with JLL
India's Residential Services agency will further enhance purchase experience
for our real estate customers."
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