Cricketer Rohit Sharma to bat for Rajhans’ projects

Rajhans (Desai-Jain) Group, the Gujarat-based (Real Estate, Entertainment, Confectionery, Textiles and Hospitality) conglomerate has chosen ace Indian batsman Rohit Sharma as its brand ambassador.

Rohit Sharma will spearhead the company's aggressive foray into new real estate projects and geographies in India. The Group already has an impressive presence in Gujarat, Maharashtra & Delhi and will enter Punjab and Madhya Pradesh soon.

The Group would now have the benefit of Rohit Sharma's star power and endorsement as they usher in global and many "first-time-in-India" concepts in real estate (residential, commercial and retail) and expand their significant presence in entertainment (targeting 100 screens by mid-2015 across India) and the hospitality sector (targeting 25 chains of restaurants by mid-2015 across India).

Commenting on the new partnership, Jayesh Desai, Chairman, Rajhans (Desai-Jain) Group states: "We are thrilled to be associated with Rohit Sharma - the rising, young star of Indian cricket. I have always believed that the power and boundless energy of youth fuels growth and success. We wish to always be a young, agile company – because only as a youngster does the world and the future seem full of possibilities. Rohit, for me, epitomizes that power and motive force of youth that Rajhans believes in.”

‘I do think both Rohit and us at Rajhans are the new era in our respective fields of work - be it him in cricket or us in real estate and want to become the stalwarts of the future. And both of us want to make millions of Indians happy’ says Sunil Jain, Director – Realty at Rajhans.

“It is not just an intention – we have already begun to deliver delightful experiences and keeping our commitments. After receiving the prestigious CREDAI Award in 2012, we were recognized as the ‘Best Fully Completed Luxury Residential Project from Surat City’ by CNBC AWAAZ Real Estate Awards – 2013,” he further stated.

Rajhans has seen a meteoric rise in consumer acceptance and is today one of the leading builders from Gujarat with an impressive built up area of millions of sq.ft. in just 15 years. They are now restive for further, aggressive growth and have plans for developing 10 millions of sq.fts. of built-up area by 2016 using advanced technologies and by offering modern amenities leading to customer contentment.

The Group is highly consumer driven in its approach, which is epitomized in its tagline "Wings of Happiness". An entire organization vigorously oriented to customer satisfaction and keeping commitments.

Khushboo Rai, Sr. Manager – Media & Communications, Rajhans (Desai – Jain) Group said, "We are driven by unstinting customer commitment. All our communications from the Rajhans brand seeks active engagement from consumers in two-way conversation. A conversation about their lives and how we as a Group, through our offerings, can bring them happy experiences and moments. Rohit Sharma is a brand ambassador we think our customers, both current and prospective will love. He represents youth, our aspirations and our values and we think it will be a memorable association both for the brand the star".

ITSA, founded by Emmanuel Upputuru and Anirban Mozumdar, based out of Gurgaon, will be working on the new campaigns for Rajhans Real Estate. These would be appearing in the next few months, Rai added.