BENGALURU: Singapore-headquartered property developer,
Assetz Property Group, today officially announced its entry into the
mid-segment market in India with its township brand Assetz Lifestyle'.
The first project under
Assetz Lifestyle, '63degree(s) East' is located off Sarjapur Road, Bengaluru.
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| 63degree(s) East |
Townships from Assetz
Lifestyle will provide quality residential dwellings and develop the overall
infrastructure of its neighbourhood. Special care will be taken to maintain the
sustainability of the projects by adopting various green measures like water
and energy conservation and solid waste management. In addition, community
facilities like pre-schools, health centres, department stores, libraries and
amenities for sports, arts, culture and recreation will be part of every
project.
Mallanna Sasalu, MD,
Assetz Lifestyle said, "We are elated with the launch of our first
township project 63degree(s) East. A one-of-its-kind residential project in Bengaluru
that will offer a wholesome living experience based on the concept of
full-life, also interpreted as healthy, sustainable and luxurious living."
"We plan to
develop around 10 million square feet of projects under the Assetz Lifestyle
brand and build over 10,000 units in the next five years, leading to revenue realisation
of over Rs 5,000 crores along the growth corridors of Bengaluru," he
added.
Conveniently located
off Sarjapur Road, Bengaluru, 63degree(s) East is within close proximity to
social infrastructure and well connected to all the major roads. Furthermore, the
demand for housing in this micro-market has increased owing to its proximity to
the NICE Road which has significantly enhanced the connectivity of this area to
IT hubs located in Electronic City, Whitefield and Marathahalli.
The project,
comprising of 1,608 units in the combination of 1, 2 and 3BHK units are available
at attractive prices. 63degree(s) East is spread across 17.7 acres of land with
60% of open spaces, and has received the 'IGBC Gold Precertification' for its
meticulous design that has adopted the best of green technologies to make
optimal usage of natural resources. Overall, 63degree(s) East showcases a
prefect amalgamation of a healthy environment and community living.
Commenting on the
development, Ben Salmon, CEO, Assetz Property Group said, "Assetz
Lifestyle is a unique initiative to break away from the existing conventional residential
project models. Through this brand, we intend to build infrastructure of superior
quality at a great price for the benefit of our customers. A decade into our operations
in India, Assetz has come to symbolize modern lifestyles through its residential
real estate footprint. As such, 63degree(s) East is an extension of our product-line."
About
Assetz Property Group:
Founded in 2006,
Assetz Property Group is a front-runner among multinational developers in India
with over 10 million square feet under development. Assetz, headquartered in Singapore,
is a multi-faceted real estate development and asset management company with
four business verticals: Commercial, Residential, Warehousing and Fund
Management.
Assetz has launched
premium properties in prominent locations across Bengaluru including: 27 Park
Avenue (HSR Layout), Clover Greens (Sarjapur-Attibele Road), East Point (Marathahalli),
Stratos (Cunningham Road), Marq (Whitefield) and Lumos (Yeshwantpur).
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