Coffee table book on Indian luxury real estate launched

Chennai: Indian Realty Yearbook (IRY), a coffee table book on luxury real estate, has been launched recently.

Presenting a snapshot of the Indian luxury market, the book, published by Hundred Communications, gives a guided tour of key projects in the luxury and branded home segment, providing an insight into the latest trends and introducing the-best-in-class luxury accessories, gadgets and gizmos.

According to a release, IRY has everything to aid and abet investors, in their business of cherry picking a home.

Delving into insights that go beyond just ‘facts’, the book, edited by Namrata Kohli, captures the ‘facets’ and the essence of luxury. It tries to define luxury in the Indian context, where the luxury residential market in India is headed and the distinguishing characteristics of the Indian luxury homebuyer.

Commenting on the new book, Namrata Kohli says that it was ‘just the time’, to capture the luxury end of Indian real estate industry. “Luxury may be just five per cent of the total residential real estate market but growing number of High Net Worth Individuals (HNIs), makes this space the one to watch out for. In year 2012, India clocked the second highest growth rate of HNI population in the world, next only to Hong Kong. The country has been adding millionaires at one of the fastest rates in the world. At the heart of this demand for luxury homes, is the fact, that Indians are becoming affluent, ambitious and aspirational.”

Informative, insightful and perceptive, this coffee table book is supplemented by images that make it a visual treat. But the highlight of the book are perspectives shared from globally acclaimed names on several aspects of Indian luxury real estate the world’s best, have converged onto one exclusive space ‘By Invitation Only’. Their views ‘quote unquote’ on design, architecture, construction, engineering aspects add value and appeal to the book.

Today, global leaders are betting big on India’s luxury real estate market- Swarovski is seen lending its shine to Indian real estate, Trump giving its trademark to Indian projects, Armani and Versace interior designing of Indian homes, Greg Norman creating premier signature golf courses, Philippe Starck making its foray- we can confidently say that India is where the best minds in luxury space are converging today. Nobody wants to miss a chance of being in India after China, which went from Mao suits to Armani and a ‘luxeplosion’ of sorts in the last decade.

Atul Pandey, Publisher of Indian Realty Yearbook, says that, ‘With IRY, we have captured yet another important aspect of the universe of luxury. As a boutique publishing house, we have so far mapped the segments of beauty, wedding, fashion and lifestyle, in the world of luxury. So far, the luxury residential home space was an unchartered terrain, but we saw potential in this segment. No wonder, there are so many such projects in various stages of construction throughout the country.”

IRY was launched by actor Chitrangada Singh, Soha Ali Khan and boxer Vijender Singh at an event of Indian Realty Awards 2013 held at Hotel Lalit, New Delhi recently.