'Walk Score' factor accounts for a much higher preference rating among Pune's home buyers than the 'walk-to-work' option, which is unrealistic in most cases, says Arvind Jain, Managing Director of Pride Group.
Arvind Jain |
Abroad,
a new trend of evaluating neighbourhoods by their 'walk score' is being
seen among home buyers. The idea behind this is simple, and in fact the
very basis of that favourite real estate mantra 'location, location,
location.' And it has great pertinence for the Pune real estate market,
as well.
The
investment value of a location is traditionally judged by how many
office complexes are coming up in the area. This makes sense - investors
can expect demand from people who work in these offices, since living
close to work is always a great convenience. It reduces the daily travel
time, which means one can spend more time at home with one's family
than on the road.
However,
property buyers look for more than proximity to work when they choose a
home. In a city like Pune, where traffic congestion is a huge problem,
people also aspire to have various conveniences within walkable distance
from their homes.
A
housing project's 'walk score' is determined by how many shops,
clinics/hospitals, parks, playgrounds, restaurants and coffee shops are
within walkable distance. In fact, this factor accounts for a much
higher preference rating among Pune's home buyers than the
'walk-to-work' option, which is unrealistic in most cases anyway.
The
logic is simple, yet profound. A family's happiness quotient in a
housing project does not hinge just on how soon the breadwinner (or, in
the case of Pune's every-increasing dual income families, breadwinners)
can get to and from work. In the course of any normal working day, there
are still family members back at home who need to keep the household
running.
Pune
is also a city where a significant number of families still include
elders, who have their own social and leisure needs. And even for the
younger generation, commuting home from work just to face the traffic
again to pick up groceries or enjoy a cup of coffee with friends is
annoying and draining.
The
convenience of having essential goods, services and places of
recreation within walkable distance from home therefore ranks high on
most Puneri families' wish-list. For families are fortunate enough to
live in the central locations, in homes purchased at a time when they
were still affordable, this is not a problem. But for the majority of
today's generation of home buyers, Pune's newer locations are the only
options.
One
of the ways out of this fix is the increasing availability of township
properties. Most of the large townships are coming up on the city's
peripheral locations; this means that property prices in them are more
affordable. At the same time, they have high 'walk scores' because they
include retail, leisure, healthcare and even schools.
This
explains why township properties in Pune are becoming so popular.
However, not all townships are created equal. A good township is planned
in a manner which allows all residents to access such outlets and
facilities on foot with equal ease. While evaluating a township as the
venue for one's new home, it is therefore essential to study the master
plan and establish its actual 'walk score'.
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