Bengaluru: Thanks to the first-of- its-kind method,
Puravankara Projects Limited, a leading real estate developer in India, has
been able to sell half-a-million sq ft of property within four days of its
launch of Purva Westend in Bangalore.
The overwhelming response was due to an Innovative Book
Building Method (IBBM) adopted by the developer, according to which, customers
get an opportunity to book their dream home at a price that was released
through a transparent price discovery mechanism, possibly the first time in
Bangalore real estate market, the company claimed in a press statement.
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| Purva Westend |
Inspired by the effervescent culture centres of New York's
Broadway and London's West End, Purva Westend is situated at Hosur Road, the
prime of south Bangalore.
Surrounded by lush greens, this project has sprawling
leisure and cultural amenities such as culture club, a grand central boulevard
with design symbolic to art, music & cinema, children's musical play area,
piano paving with fantasy fountain and ambient music in entrance lobbies, etc
that gives you priceless pleasure of participating in an assortment of cultural
events in an unruffled abode.
Purva Westend offers numerous firsts - first of its kind and
possibly India's largest private open air cinema with private viewing cabanas,
the ownership is etched into concrete -motivated by Hollywood's walk-of-fame,
swimming pool in the silhouette of a guitar headstock, lego building block room
for kids,
Acoustically designed jamming room with music instruments,
sing-along karaoke room, tiptoe ballet room, a roof top sky gazing telescope,
etc.
Commenting on the pre-launch Jackbastian Nazareth, Group
CEO, said, "Purva Westend sets an innovative yardstick in our capital. The
project is designed aesthetically keeping in mind the new age and well
travelled end user who seeks international sense and comfort at his disposal.
We have seen a healthy response amongst our buyers. The introduction of
book-building method has helped our customers to discover a fair price in a
transparent manner. As a transparent organisation, we are concerned of what we
sell should neither be overpriced nor be under-priced. The buyer is assured
that he is paying a price which is market-determined."
Situated about 4 km away from Koramangala, Purva Westend
connects residents to Silk Board Junction, Hosur Main Road and Kudlu Gate.
The project features 2 and 3 bedroom apartments
(approximately sized between 1150 sq ft to 1850 sq ft) along with ultra-modern
amenities inspired by art, music & cinema.
Puravankara Projects Limited
Puravankara Projects Limited is a leading real estate
company in India, with significant presence in Bengaluru, Kochi, Chennai,
Coimbatore, Hyderabad, Mysore and overseas in the United Arab Emirates, Kingdom
of Saudi Arabia and Sri Lanka. The company has successfully completed 43
residential and two commercial projects encompassing 18.92 million square feet.
Currently, it has 27.97 million square feet of projects under development with
an additional 83.22 million square feet in projected development over the next
7-10 years.
Puravankara has the distinction of being the first developer
to obtain FDI in the Indian real estate industry through a joint venture with
Singapore-based Keppel Land Limited, the property arm of the conglomerate
Keppel Corporation Limited. One project under the joint-venture initiative is
underway in Kolkata.
Puravankara Projects is listed on the National Stock
Exchange of India Limited (NSE) and the Bombay Stock Exchange (BSE).
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