Pink city all set to become an abode for senior citizens

Ashiana Housing launches second retirement home project in Rajasthan

Jaipur has emerged as one of the best post-retirement locations to live. The increasing facilities, well connectivity, healthy environmental conditions and affordable living cost index are making this city the best suitable place to spend retired life.

Sensing the huge opportunity in this sector many real estate developers are foraying into this city offering retirement homes with state of the art facilities. Ashiana Housing Limited, the leader in this space, has recently announced the launch of Care Homes in Jaipur.

Care Homes or assisted living at Ashiana Utsav is another pioneering concept of Ashiana Housing. Care Homes is a pragmatic concept that provides housing, support services and personalized care for elderly individuals who may need help with daily activities, hygiene maintenance and health & medication management. It is a combination of home living with professional & customized care. Ashiana launched its 

first Care home in Bhiwadi and this is the second in row.

Cdr. Sanjeev Rawat, Vice President, Ashiana Housing Limited said, “The concept of care homes is new but people have appreciated our efforts and accepted it. We are happy to launch our Utsav Care Homes in Jaipur with a mission to reconnect NRI senior citizens to their roots in Rajasthan by providing them an abode with assisted living facilities.”

“Jaipur has of late become one of the most preferred destinations of urban living in India, emerging as the second-fastest group town in the country. Jaipur is showing immense development in terms of infrastructure and is ready to innovate,” he further added.

Dr. Mulridhara, Manager, Utsav Care homes, said “There is a certain age when one can look back at a life lived with dignity, a life of responsibilities fulfilled, a life made rich by experience, knowledge and understanding. That 'certain age' also brings with it some realities: one may not have the vigour and energy one had; one may require some assistance, medical support and secure surroundings, Utsav Care Homes is one such destination.”

Seniors who are single or living away from close family members often face the challenge of care deprivation. Not only to maintain, but also to improve the quality of life of the seniors, while getting the nursing care they need at an affordable price. 

In India only one senior in every 10000 is engaged in some form of senior living, compared to 12 senior in every 100 in US and four seniors in every 100 in Australia. India is relatively a young country demographically in relation to US and Australia, though by 2025 it is estimated that India will have 173 million seniors above the age of 60 compared to 76 million today. So Care Homes or retirement homes will be in huge demand over the years.

Located on Kalwar Road, Jaipur, Utsav Care Homes offer a triple benefit package: Elders retain the sense of independence and familiarity of living in their own homes. They enjoy the benefits of being part of a community of like-minded individuals. Round-the-clock, professional medical and support team translates into peace of mind for the entire family.

“Utsav Care Homes will provide a range of facilities and services that will simplify and improve life and do away with the uncertainties of managing on their own in advancing years. 

Accommodation, food, doctor, attendants, ambulance, pharmacy, pathology  tests, personal grooming, laundry and  housekeeping will be taken care off.” Said Dr Muralidhara.