TATA Housing offers unique scheme for homebuyers

MUMBAI: In a special initiative to commemorate the group’s 175th anniversary and also its founding father’s birth anniversary, TATA Housing in association with TATA Capital, is offering home buyers to book flats in selected projects by paying just 3 % of the cost.

For the first time in real estate history, the offering by Tata Housing Development Co. Ltd, will help realise the dreams of many aspiring homeowners, a TATA Housing release claimed.

The offer allows buyers to book their dream home by paying only 3% of the booking amount. This will be followed by 7% over the next six months across their projects in the premium and luxury homes.

The exclusive offer is valid only for three days between 1-3rd March on select Tata Housing premium properties such as Ariana (Bhubaneswar), Amantra (Mumbai), Myst (Kasauli), The Promont (Bengaluru), Gateway Towers (Mumbai) and Primanti (Gurgaon).

On its part, Tata Capital will offer a lower interest rate of 10.2%, as against 10.5%, with a complete waiver on the loan processing fees under this scheme. Moreover, Tata Housing offers a special concession of 3% across all its premium and luxury projects, the release further stated.

Speaking on the occasion of the 175th year legacy being honoured by Tata Housing, Brotin Banerjee, MD & CEO, Tata Housing said, "The Tatas have over the past 140 years improved the lives of communities they serve. Consumers have always been faced with the challenge of mobilizing the initial booking amount and that's been the deterrent in most of the cases for booking premium apartments. In keeping with the Tata ethos, we decided to simplify and ease the ownership of a home and actualize dreams. The partnership with Tata Capital highlights our commitment to the interest and requirements of our consumers."

The offering fosters the culture consumer consciousness before profits and echoes the compassion of the founder. In a message to the group earlier this year, Cyrus Mistry, Tata Group Chairman had said, "All of us have a responsibility to protect and enhance this brand through the ethical conduct of business and by adhering to the unique value system instilled by our founder, sustained for over half a century by JRD Tata, and fortified by Ratan N Tata in recent years."

TATA Housing sells all 150 luxury homes in Gurgaon project in two days

 

New Delhi: Following Godrej Properties claim that it had sold the entire project in Gurgaon in two days,  Tata Housing Development Co. Ltd., India's leading real estate development company, said that it has sold all the 150 luxury homes in its newly launched project ‘Primanti’ in Gurgaon for Rs 350 crore within just two days of launch.

The group has launched their residential project in Gurgaon - Primanti, a premium luxury housing complex, on December 2 thus further expanding their presence in Delhi NCR region.

In a statement, the company said it has sold the entire second phase of its premium luxury housing project within two days of the launch. “The phase II of the project comprised of 150 units spread across 4,50,000 sq ft and valued at Rs 350 crore,” it added.

Spread majestically over 36 acres of sprawling area, Primanti is no ordinary address, it is envisioned in a way where nature's boundless beauty meets every luxury one can imagine. A series of interconnected orchards, meadows and gardens span sinuously across the complex. The rich flora forms dramatic patterns with stone structures and water features, inspired by Delhi's Mughal Gardens.

Primanti is a green haven with 80% of the property reserved for open spaces. Amidst these landscaped gardens are the premium villas, duplexes and luxurious tower residences, with elevated courtyards, open terraces and private gardens. Strategically located on the Southern Peripheral Road in Sector 72 of Gurgaon, this exclusive residential property is closely connected to NH8, which provides high speed access to airports, business centers, shopping malls, schools, healthcare facilities, entertainment areas and many other important destinations.

Speaking on the occasion of the launch, Brotin Banerjee, MD & CEO, Tata Housing Development Co. Ltd., said, "We are proud to launch our new luxury residential project in Gurgaon, thereby increasing Tata Housing's portfolio of premium and luxury residences. After Prive, Lonavala, this will be the next landmark in the luxury housing. New Luxury being the theme of Primanti, is truly befitting as it is envisioned to redefine luxury in India, Primanti will offer its residence a modern & contemporary designed product having two clubhouses and sky restaurant at 40th floor."

He further added, "As a quality conscious and responsible real estate development company, we believe in creating homes based on an in-depth understanding of consumer needs and preferences. We are committed to offer our consumers a unique and differentiated product that would provide them a great lifestyle while at the same time the project would abide by the tenets of sustainable and green development under the guidelines of IGBC."

Designed by international architect Kohn Pederson Fox Associates (KPF), Primanti offers 102 world-class villas, 75 Executive Floors, 89 Executive Apartments and 828 Tower Residences. It also offers a state-of- the-art clubhouse and sporting zone along with a Spa facilities designed to provide the perfect ambience to de-stress and unwind.

Paul Katz, Managing Principal of KPF, said: "Tata Housing is one of the most prestigious residential developers in India, and we are excited to have the opportunity to introduce new living concepts to a rapidly growing city like Gurgaon. We are able to draw on our experience of designing new cities and tall buildings around the world, to create a sustainable neighborhood suited to the specific cultural, social and climactic demands of this region."