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Tuesday, February 25, 2014

TATA Housing offers unique scheme for homebuyers

MUMBAI: In a special initiative to commemorate the group’s 175th anniversary and also its founding father’s birth anniversary, TATA Housing in association with TATA Capital, is offering home buyers to book flats in selected projects by paying just 3 % of the cost.

For the first time in real estate history, the offering by Tata Housing Development Co. Ltd, will help realise the dreams of many aspiring homeowners, a TATA Housing release claimed.

The offer allows buyers to book their dream home by paying only 3% of the booking amount. This will be followed by 7% over the next six months across their projects in the premium and luxury homes.

The exclusive offer is valid only for three days between 1-3rd March on select Tata Housing premium properties such as Ariana (Bhubaneswar), Amantra (Mumbai), Myst (Kasauli), The Promont (Bengaluru), Gateway Towers (Mumbai) and Primanti (Gurgaon).

On its part, Tata Capital will offer a lower interest rate of 10.2%, as against 10.5%, with a complete waiver on the loan processing fees under this scheme. Moreover, Tata Housing offers a special concession of 3% across all its premium and luxury projects, the release further stated.

Speaking on the occasion of the 175th year legacy being honoured by Tata Housing, Brotin Banerjee, MD & CEO, Tata Housing said, "The Tatas have over the past 140 years improved the lives of communities they serve. Consumers have always been faced with the challenge of mobilizing the initial booking amount and that's been the deterrent in most of the cases for booking premium apartments. In keeping with the Tata ethos, we decided to simplify and ease the ownership of a home and actualize dreams. The partnership with Tata Capital highlights our commitment to the interest and requirements of our consumers."

The offering fosters the culture consumer consciousness before profits and echoes the compassion of the founder. In a message to the group earlier this year, Cyrus Mistry, Tata Group Chairman had said, "All of us have a responsibility to protect and enhance this brand through the ethical conduct of business and by adhering to the unique value system instilled by our founder, sustained for over half a century by JRD Tata, and fortified by Ratan N Tata in recent years."

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