The advent of important corridors of Chennai -- Old
Mahabalipuram Road (OMR), East Coast Road (ECR) and Grand Southern Trunk (GST)
Road -- has provided a gamut of opportunities to home seekers in selecting
properties under different types and budgets, writes K Ramanathan.
With almost 80 per cent of residential and commercial
developmental activities being centered around these southern corridors, OMR
and its surrounding areas, take the lion’s share offering wide range of
residential properties - from affordable, luxury, villas to single floor
residential apartments and commercial floor spaces.
However, poor planning towards future development along the
corridor is casting a shadow on the prospect of OMR becoming a satellite town,
says Dr R Kumar, Managing Director of Navin Housing, a leading developer
in Chennai.
“Real estate activity is happening at a break-neck speed
along OMR. Several housing and commercial establishments have already been
established on both sides of the road. But it is only a ‘ribbon development’.
Interior areas on both sides are still undeveloped with acres of land being
lying vacant. As there is no proper connectivity to the OMR, government should
take measures to lay interior roads for a planned development,” said Dr Kumar,
who is also Chairman of Confederation of Real Estate Developers’ Association of
India (CREDAI), Tamil Nadu chapter.
Area specific growth
Real estate activity in Chennai has always been area-specific.
In 1998, it was Velacherry. The 2006 boom brought in OMR to limelight and later
ECR, which is still continuing. Next, it will be GST Road or Sriperumbudur,
according to realty experts.
Being an IT hub of the southern metropolis, local and global
companies along OMR have created thousands of employment opportunities here,
which in turn has triggered residential and commercial activities. Though there
has been a slump in IT/ITeS services across India for the last two years,
absorption has been satisfactory so far on this stretch as residential demand
remains at par with the available or created stock.
Tamil Nadu Housing Board (TNHB) has created a township at
Sholinganallur with IT Parks, arterial roads, schools, play grounds and bus
service. The township has 4000 dwellings and situated next to the upcoming 200
acres Rs 1000 crore National Maritime university complex. To add to the
development of OMR and its periphery, the government
has recently sanctioned Rs 500 crore for the proposed 55-km-long elevated
corridor from Taramani to Mamallapuram on OMR.
The unprecedented development here has transformed the once
sleepy towns/villages along OMR such as Tharamani, Thoraipakkam, Siruseri,
Sholinganallur, Perumbakkam, Thaiyur etc. into vibrant realty hotspots today,
with state-of-the-art facilities and amenities making it a mini city in itself.
Starting from Madhya Kailash on Rajiv Gandhi Salai, the realty development on
OMR has spread beyond Thaiyur.
However, Dr Kumar feels that to make the reality growth
along OMR sustainable, developmental activities should be systematic and
uniform. “We have seen a good traffic on this stretch already. The government
should extend the MRTS services beyond Siruseri, improve infrastructure and
also broaden the stretch to avoid traffic congestion,” says Dr Kumar.
According to an estimate, there are about 70,000 people
employed in the IT and BPO companies along this corridor and about one lakh
more people will get employment in the IT belt in the next one to two years.
Property prices have gone up by 50 per cent in the whole
belt in the last two years, and an unbelievably 80-100 times since a decade.
“In 1999, the cost of a plot measuring 2400 sq ft in Thoraipakkam was about Rs
150000 which is now selling at Rs 40-50 lakhs depending upon the location,”
says Durairajan, a real estate consultant and building contractor in Taramani.
Some of the leading builders who have built or are making
homes here, are Akshaya Homes, Hiranandani, Mantri Developers, XS Real,
Puravankara Projects, L&T Constructions, DLF Group, Appaswamy Builders,
Olympia Group, Radiance Realtors, Vijay Shanthi Builders, Aayush Builders,
Naveen Construction, Millennium Foundations, Suryavardhan Estates Private
Limited, Jain Housing & Constructions, RAMS Builders, Singapore-based
Ascendas, Bangalore-based RMZ, Arihant, Doshi & Doshi, Rajyog, Prince
foundations Ltd and many more.
Almost every residential development has been offered with
health clubs, sports facilities, supermarkets and other logistic supports so
that the residents don't need to travel to the city. Construction of a
state-of-the art shopping mall with a hotel and cinema is also in progress at
many projects.
Welcome to greater Chennai
So, what has kept this 35-km long stretch from Adyar to Siruseri
and beyond selling at fast pace, despite economic slowdown?
“OMR is strategically placed between ECR and GST and so,
areas in between these roads are also developing. More so, many parts of OMR
are well connected to Central Business
Districts of Chennai,” says Sathish Kumar, Managing
Director of Anandam Foundation, a city based developer.
Having four projects at various places along OMR, he says,
“With several IT giants setting up homes within the SIPCOT IT Park, it is only
natural that people working there would want to move in nearby. Builders see
this as perfect opportunity to set up large-scale projects like integrated
townships and gated communities. To their advantage, large land parcels are
still available for building such projects on OMR.”
DABC has an integrated township Acacia, which provides
residents with a number of amenities like medical facility, eateries, club,
bank and ATMs. The builder is also providing an international style mall and
amphitheatre, to meet the entertainment needs of residents.
Not to lag behind, L&T is planning to being in the third
branch of Padma Seshadhri Bala Bhavan Senior Secondary School, a leading CBSE
chain of schools, to its new project ‘Eden Park.’ The project also has
supermarket, polyclinic and swimming pool among other facilities.
Residential properties on OMR were part of luxury bracket,
with square foot was selling as high as Rs
4000 and above. But today, after surviving global meltdown, the real
estate here now toes the more affordable line.
Builders on the stretch have pegged their rates between Rs
2500 and Rs 4000, in response to the change in buyers' sentiments. “Today,
people are looking for affordable homes here and want to settle down,” says
Sathish.
Affordable housing
Of 7,000 housing units developed in Chennai Metropolitan
Area (CMA) annually, more than 95 per cent were made in the suburbs and fifty
per cent of them belong to low-income group.
Still, the city is facing a shortfall of more than one lakh
houses. Going by the present pace of development, this shortfall could be
increased to eight lakh units in the next 15 years.
Homebuyers belonging to lower income group feel that there
isn't enough supply of affordable houses as builders are finding affordable
housing a nonviable option to make profit. However, whenever a builder promotes
a budget housing project, it gets sold out fast. Akshaya MD T Chitty Babu has
said that he had to sit in his office till late night to accept bookings when
he launched a budget housing project on OMR last year. Plaza group, which
launched a 176-apartment project at Perumbakkam, off OMR, early this year, sold
out the entire stock in just five hours.
Projects at a glance on OMR:
Projects
|
Place
|
Category
|
No of Apts
|
Size
|
Sobha Meritta
|
Kelambakkam
|
Luxury
|
556
|
537 to 2179 sq ft
|
Vishwakarma-In town
|
Kelambakkam
|
Mid-segment
|
352
|
950 - 1250 Sq. Ft.
|
Bollineni
Hillside
|
On OMR
|
Integrated township
|
4500
|
708 - 2346 Sq. Ft
|
Marg Savithanjali
|
Kalavakkam
|
Luxury
|
702
|
1157 sq.ft to 1636 sq.ft.
|
Alta Vida
|
Thaiyur
|
Mid-segment
|
397
|
570 - 1275 Sqft
|
Pacifica Aurum
|
Kelambakkam
|
Apts and Villas
|
1714
|
1149 - 4251 sq.ft.
|
Elegants Pinnacle
|
Semmenchery
|
Mid-segment
|
178
|
533 - 1661 sq ft
|
Akshaya Today
Akshya January
|
Kelambakkam
Kelambakkam
|
Mid-segment
Mid-segment
|
3790
688
|
630 sq ft - 1360 sq ft
610 sq ft - 1412 sq ft
|
Marg Pushpadruma
|
Kalavakkam
|
Mid-segment
|
466
|
847 sq ft to 1140 sq ft
|
On commercial side
Housing development has triggered unprecedented growth in
commercial realty too on OMR. According to Badal Yagnik, Managing
Director – Chennai and Coimbatore, Jones
Lang LaSalle India, “OMR is fast turning into an epicenter of commercial
property development. Over the years the area has turned into a new mother lode
of opportunity, thanks to excellent ‘Grade A’ office space availability for a
spectrum of multinational tenants, he says.
As per a Cushman and Wakefield’s analysis, in the second
quarter of 2013 approximately 2.4 msf of new office space came into supply in
OMR, which is more than six times compared to previous quarter.
Key IT Parks along
OMR are Ascendas IT Park, SP Infocity, Prince Infocity, RMZ Millenia, Tidel
Park etc. This corridor also hosts IT SEZs such as Chennai One BPO Park and
Ramanujan IT City along with ELCOT SEZ and Siruseri SIPCOT.
The excellent connectivity and transportation network have
augmented OMR’s status as an important IT / ITES hub. In fact, the commercial
real estate projects along OMR attract not only domestic players, but also
foreign investors.
“In the current fiscal, we expect the highest demand for
office spaces to continue focusing on the pre-toll micro-market of OMR. Two
reasons that attract the occupiers are locational advantage and competitive
rentals,” he further added.