New Delhi: Eveready Industries India Ltd, the largest marketer
of dry cell batteries and flashlights, has come up with a complete range of
new-age, emergency rechargeable lanterns to empower every urban and semi-urban
household in India by improving their quality of life through access to
uninterrupted supply of light during power cuts.
Amritanshu Khaitan (Executive Director, Eveready),
speaking on the occasion, said “The power blackout that recently engulfed
most of India, was a grim reminder of the fact that there is a power crunch in India.
To combat the current power crisis Eveready has launched three new rechargeable
lanterns and upgraded the light output in its current portfolio of battery
operated lanterns.”
The new
range of rechargeable lanterns comes with LED technology and provides
uninterrupted light upto 15 hours with very low recharging time.
In a
country where around 40% of the households do not have access to enough
electricity and require basic sources of light to sustain them, Eveready
provides portable lighting solutions to more than 60 million households.
In the
mid-nineties, Eveready launched its first major advertisement campaign with the
famous slogan "Give me Red". The advertising
byline of the popular Red series of batteries, it is today symbolic of the
empowered urban lifestyle that the brand reflects.
Eveready is India’s largest marketer of dry cell
batteries selling about 1.2 billion units annually. Apart from selling 20
million torches (per annum) the company has also sold 5 million pieces of
lanterns from the time of its launch (in 2009-2010). Eveready offers a basket
of FMCG products that find place in every household. This includes rechargeable
batteries, rechargeable lanterns, CFL & GLS lamps and packet tea.
Eveready has one of the most extensive distribution
networks in India of over 4000 distributors. Its products are available in more
than three million outlets across the country.
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