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Monday, December 15, 2014

Lodha sells US $ 78 mn worth homes at world's tallest tower in 9 days

MUMBAI: World One, the world's tallest residential tower under construction being developed by leading real estate giant Lodha Group, has registered bookings to the tune of over US $ 78 mn in the metropolis, three years after it has reopened for booking on November 29.

The iconic World One is part of the ultra-luxurious development, the World Towers by Lodha Group. It is Asia's first project to have interior design by Armani/CASA and is located in the island city's 'Golden Mile', a mile-long stretch of premium residences, offices and entertainment centers in south-central Mumbai.


Bookings to this 117 storey tower closed on December 14. Nearly 75 per cent of the civil construction has been initiated. The project is expected to be completed in 2016.

"World One has reopened sales for a limited window and we have received record bookings within few days. This reflects on customer's appetite and desire for buying high-end, high quality developments," said Abhishek Lodha, Managing Director, Lodha Group.   

Currently 3 and 4 BHK apartments are being developed and are being priced approximately at Rs 70,000 per sq ft on carpet area for apartments sized 2,500-3,500 sq ft. This takes the ticket size of the apartments to a whopping Rs 18 crore-Rs 25 crore.

The project located in central Mumbai, close to the upmarket Worli, was initially launched in late 2010, however, after almost a year of sales, the bookings were stopped in end 2011.

The project will be 423 metres, or 1,400 ft, in height — almost 4.5 times the height of the Statue of Liberty in the US.

Besides World One, Lodha Group is developing two other towers - World View and World Crest - on the land parcel spread over 17 acres.

The World Towers will house luxurious World Residences, World Villas and select World Mansions offering an exclusive lifestyle experience to meet the demands of the cities affluent, eminent personalities and the crème de la crème of India Inc.

The project, though back again after a gap, had faced its set of challenges. The height of the project had raised concerns that the tower may hinder the aircraft movement from the Mumbai International Airport as the project is in the centre of the city. In 2011, the International Civil Aviation Organisation (ICAO) had also conducted a study to understand if there were any risks to the movement of flights in and out of Mumbai.

Lodha on Tuesday said, “All the necessary clearances, including civil aviation permissions, are in place for the entire project. It will be a 117 storeyed project as envisaged.” He added that 74 floors in the project are completed and the construction is currently on for the 75th floor.

Some of the other features of the World One include having India’s fastest elevators travelling at 8 metres per second, first project in South Asia to have Armani/Casa design its interiors and first project in India to be constructed with latest construction technology called Jump-form shuttering system.

The entire project called World Towers will have three towers — World One, World Crest and World View.


According to real estate experts, the demand for luxury residences continues in India. Om Ahuja, CEO (residential services), JLL India, “Demand continues to be robust for options in bonafide premium locations of the key Indian cities, but newly tailored luxury addresses are also seeing their share of action as long as the projects on offer meet certain parameters.”

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