Tata Housing sells 10,000 homes at Google's online shopping event

Tapping the burgeoning online property market, Tata Housing has got bookings for 10,000 homes on the opening day of the Google's two-day online shopping festival which began on Thursday.

Earlier, before the start of the event, the company disclosed its intention to put one of its luxury residential projects, being developed in Bangalore at a cost of Rs 150 crore, exclusively for online customers. 

The company will construct 75 independent homes and row housing in 5-acre project in Bangalore. The price of each home starts from Rs 3.5 crore, the company said.

Tata Housing said in a statement earlier that it would "participate in the Google's Great Online Shopping Festival (GOSF), being held from 10-12 December, by launching an exclusive ultra-luxury project - The Cascades".

Besides this project, the company has also listed housing units of seven other projects across India through online mode. It has offered schemes and instant appreciation of prices in these projects.

Consumers can buy homes by paying a booking amount of Rs 50,000 for all projects and they would get an instant appreciation of up to 15 per cent, Tata Housing said.

"We received a phenomenal response through our pioneering initiative of online sales of real estate through partnership with google last year," said Brotin Banerjee, managing director and CEO of Tata Housing, the real estate arm of Tata Group.

Stating that online home buying is an emerging platform, he said the company is offering properties ranging from affordable to ultra-luxury segment.

In a separate statement, Tata Housing subsidiary Tata Value Homes said it would sell apartments in Boisar near Mumbai exclusively during this festival at a starting price of Rs 16 lakh. Interested customers can express their interest to book by paying Rs 20,000 online, it said.

Tata Value Homes would also offer special one-day price for apartments in its other projects across Ahmedabad, Pune, Chennai and Bengaluru starting Rs 32 lakh. 

Exceed expectation: Google

Reacting to the overwhelming response to its online property fest, Internet giant Google said the ongoing Great Online Shopping Festival (GOSF) has "exceeded wildest expectations", with Tata group's realty arm having bagged 10000 booking in a single day. 

Google India Managing Director Rajan Anandan said in spite of high traffic, the user experience was seamless and the sites were not going down.